Kinoba – A Full Immersion in Digital Project Management and Business Development

Context

During my studies, I had the rare opportunity to complete a three-year work-study program at Kinoba, a web agency. I say “rare” because Kinoba gave me real trust, allowing me to learn directly in the field. I was heard, supported, and encouraged to take initiative. I grew constantly thanks to constructive feedback and a type of management that helped me become aware of both my strengths and my areas for improvement.
Throughout this experience, I wore two main hats: Project Manager and Business Developer.

Project Management – Structure, Coordination, Delivery

As a Project Manager, I was directly involved in the production workflow:

• Led projects using Agile methodology

• Facilitated client and internal meetings

• Planned and organized sprints and tasks

• Coordinated technical teams and external contributors

• Anticipated risks and ensured smooth project execution

• Ensured deadlines and deliverables were met

• Maintained direct communication with clients, with full autonomy

This part of my role taught me how to be structured, to manage people and time efficiently, and to always keep a strategic overview while remaining attentive to client needs.

Business Development – Strategy, Relationships, Growth

At the same time, I was actively involved in the agency’s commercial development:

• Gained a deep understanding of the business challenges of a growing company

• Set up strategic partnerships to generate new leads

• Designed a customer loyalty program

• Created sales meeting frameworks and complex commercial proposals

• Wrote cold calling scripts and objection-handling responses

• Managed client relationships (account management)

• Took part in contract signing, negotiation, and post-sale follow-up

• Improved our CRM system and led weekly sales meetings

• Handled lead qualification, outbound prospecting, and technical scoping

• Created quotes and invoices, and managed sensitive financial matters

• Attended professional events (trade shows, meetings)

• Worked under NDA on sensitive projects

• Trained new team members on our internal processes

This business-focused experience gave me a sharp understanding of what drives agency growth and allowed me to develop practical, cross-functional skills.

Vision and Learning

This journey at Kinoba has been, without question, the most transformative experience of my career so far. It offered me real autonomy, consistent skill-building, and valuable exposure to complex, real-world challenges. While balancing my academic program (about 30% of my time), I had the chance to take part in high-impact projects alongside both internal teams and clients.

What’s next?

Despite everything I’ve gained from my time at Kinoba, I feel ready for the next chapter. Starting in September 2025, I plan to move toward new opportunities, more aligned with my long-standing personal ambition: to support and manage artists.
This vision has been growing for years, and I now feel fully equipped thanks to everything I’ve learned at Kinoba to take that next step with confidence, structure, and purpose.